Cookie Policy Overview
This Cookie Policy explains how Transtoyou eHealth OÜ ("Transtoyou", "we", "us", or "our") uses cookies and similar technologies on our website. By using our website, you consent to our use of cookies as described in this policy.
Effective Date
This Cookie Policy is effective as of 23 November 2025.
We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Why We Use Cookies
We use cookies and tracking technologies for the following purposes:
Essential Functions
Enable essential platform functions such as login and checkout.
User Preferences
Store user preferences such as language and consent settings.
Analytics & Optimization
Analyze website behavior and optimize content via tools like Google Analytics.
A/B Testing
Run A/B tests, click tracking, and heatmaps to improve user experience.
Personalization
Personalize website content and recommend relevant products.
Email Tracking
Track interactions with email content including opens and clicks.
Targeted Advertising
Serve targeted ads and retarget users via third-party platforms.
Audience Building
Create custom and lookalike audiences on Meta, Google, TikTok.
Campaign Measurement
Measure ad campaign effectiveness across devices and sessions.
Security & Fraud Prevention
Prevent fraud and ensure platform security.
Consent-Based Usage
We do not use non-essential cookies unless you have given explicit consent.
The use of cookies that are not strictly necessary is based on your explicit consent, as required under Article 6(1)(a) GDPR and the ePrivacy Directive (2002/58/EC). You may withdraw or change your consent at any time via Cookie Settings.
Types of Cookies We Use
We use the following categories of cookies on our website:
Third-Party Cookies
We may allow third-party service providers to place cookies on your device. These include:
| Category | Service | Purpose |
|---|---|---|
| Analytics | Google Analytics 4 | Website usage analysis and reporting |
| Ad Platforms | Meta (Facebook, Instagram) | Targeted advertising and retargeting |
| Ad Platforms | Google Ads | Targeted advertising and conversion tracking |
| Ad Platforms | TikTok Ads | Targeted advertising and audience building |
| Testing/Optimization | A/B Testing Tools | Experience optimization and testing |
| Email Tracking | Email Service Provider | Email open and click tracking |
These third parties may collect data about your usage and interactions. Transtoyou does not control these cookies directly but ensures that all providers comply with relevant privacy laws.
Social Login
If you choose to log in via a third-party account (such as Google, Facebook/Meta, or Apple), these providers may place cookies or similar technologies to enable authentication, protect the login process, and prevent fraud.
These technologies are only activated after your consent for non-essential cookies, unless they are strictly necessary to provide the login functionality you request.
Email Tracking Technologies
Some emails may include tracking pixels or unique links to detect whether an email was opened or clicked. This helps us measure performance and improve communication.
Tracking Pixels
Small invisible images that notify us when an email is opened.
Unique Links
Personalized links that track when you click through to our website.
Manage Email Tracking
You can manage email tracking by disabling image display or HTML in your email settings. This will prevent tracking pixels from loading and notifying us of email opens.
How to Manage Cookies
You can control or disable cookies at any time through your browser settings. Most browsers allow you to:
Important Note
Please note that disabling cookies may impact certain features of our website.
Legal Basis for Cookie Usage
Strictly Necessary Cookies
Used based on our legitimate interest in ensuring the technical functioning of the website (Article 6(1)(f) GDPR).
Optional Cookies
All other cookies (including analytics, personalization, A/B testing, and marketing) are only placed after explicit consent via the Cookie Settings banner (Article 6(1)(a) GDPR and ePrivacy Directive).
Withdraw Consent
You can withdraw or modify your consent at any time without affecting the lawfulness of processing prior to withdrawal.
Data Sharing and Profiling for Ads
With your consent, we may use cookie data for profiling and advertising purposes, including:
Custom Audiences
Building custom audiences from past visitors and converters.
Lookalike Audiences
Creating lookalike audiences for targeting similar users.
Cross-Platform Retargeting
Retargeting via Meta Pixel, TikTok Pixel, and other platforms.
Conversion Tracking
Enabling conversion tracking and attribution.
Behavioral Segmentation
Segmenting based on user behavior such as cart abandonment.
No Automated Decision-Making
Profiling is never used to make solely automated decisions that produce legal or similarly significant effects (Art. 22 GDPR).
Identity Verification
During identity verification, we use a specialized third-party provider. If this flow uses cookies or similar technologies, they are used solely to complete the verification securely and are described in this policy under third-party/necessary cookies.
International Transfers
Some third-party providers may process cookie data outside the EEA or UK. Where this occurs, Transtoyou ensures appropriate safeguards, such as Standard Contractual Clauses, as required by applicable law.
Updates to This Cookie Policy
We may update this Cookie Policy to reflect legal, technical, or operational changes. Significant updates will be communicated via our website.
Stay Informed
The latest version is always accessible via the Cookie Settings link in the footer. We recommend checking this page periodically for any updates.
Contact Us
For questions or concerns about this policy, please contact us:
Privacy Team
For cookie-related inquiries:
privacy@transtoyou.com
Data Protection
Learn more about how we protect your data in our Privacy Policy
For GDPR requests, visit our GDPR Portal
Your Privacy, Your Choice
We're committed to transparency about how we use cookies and protecting your privacy online.
